The First Draft

During my undergraduate degree, I was lucky enough to be able to dabble in the strategy side of advertising! I was a Strategist for my school’s 2018 NSAC team, and during my final semester, I took part in an advertising research class with one of my favorite professors! The major assignments in class revolved around a research project about how online reviews affect consumers’ purchasing decisions. A lot of work went into it, and I’m really proud of how my final project turned out. You can look at it here!